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Revitalizing Lincoln’s Gold’s Building: A Historic Icon Transformed with ALC’s Support
Finding Gold in Lincoln, Nebraska
Revitalizing historic downtowns is very important to the economic development, cultural preservation, and community identity of cities across America, especially in the American Midwest. Today, I want to highlight a significant revitalization project turning the Historic Gold’s Building in Lincoln, Nebraska into a beautiful mixed-use commercial hub which includes a Hampton Inn by Hilton hotel.
A Golden Background
Over 100 years ago, The Gold and Company Store opened a magnificent 6-story art deco building on O Street, capturing the Gothic Revival architectural style of that era. The “Gold’s Building” (as it is commonly referred to), and adjacent expansions making up the “Gold’s District,” became a central figure of the Lincoln skyline and the city’s economic prowess in the Midwest.
After decades of use and being designated as a historic building on the National Register, the building and many of the adjacent properties had fallen into disrepair. Recognizing this, the City of Lincoln developed a plan to convert the properties to meet modern needs through the “Gold’s Building Redevelopment Project.”
That’s when local professionals at REV Development in Lincoln stepped in, with financial backing from American Lending Center.
Keeping it Gold
“Architecture should speak of its time and place, but yearn for timelessness.” — Frank Gehry
This project does just that.
The property features a revitalized shopping center on the ground floor, modernized upscale hotel amenities, and enhanced walkability and connectivity all while maintaining the historic façade of the original building.
Walking from the outside of the building and into the new hotel lobby gives a powerful nod to timeless architecture and the marvels of modern technology and construction techniques.
A Golden Rescue
The scope of the Gold’s Building project reaches far beyond Lincoln, Nebraska through EB-5.
The project has received its I-956F approval from the United States Citizenship and Immigration Services (USCIS), and it is a project we have designated to rescue EB-5 program participants.
For some background: During the COVID pandemic, some EB-5 participants were left behind in their path to immigration due to unique circumstances, resulting in them not being able to create enough jobs. These circumstances can include other regional centers’ failures and can be compounded by certain changes to the EB-5 program through the EB-5 Reform and Integrity Act of 2022.
Although their journey has stalled, some of these participants can invest in the Gold’s Building project to jump-start their path to citizenship again.
This is why, for us, the Gold’s Building project not only represents the rescue of a historical building, and a historic downtown – it represents the rescue of the American Dream.
John Shen
CEO & Founder
American Lending Center
About American Lending Center:
American Lending Center Holdings (ALCH) manages 14 EB-5 regional centers that may sponsor projects anywhere in the continental United States and Hawaii. Since 2009, ALCH has raised EB-5 capital for over 100 projects in 31 states, including I-956F approvals from USCIS of 31 projects. ALCH has been featured on the Inc. 5000 list of “Fastest-Growing Private Companies in America” for five consecutive years (2020–2024) and was also ranked among “America’s Fastest Growing Companies” by Financial Times in 2021, 2022, 2023, and 2025.
American Lending Center LLC (ALC), a mission-driven California-regulated lender, is a licensed SBA 7(a) and SSBCI lender. Together, ALCH and ALC have supported the creation or retention of over 140,000 jobs in the U.S. economy, underwriting impactful projects that foster economic growth.
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